3 reasons why you need this purple deep conditioning mask
1. Neutralises brassy or yellow tones in light coloured hair
The purple pigment in the mask counteracts the yellow and orange tones, helping to maintain a cooler, more ashy or platinum appearance.
This colour-correcting effect is due to the colour wheel theory, where purple and yellow are opposite each other, thus canceling each other out when applied to hair.
2. Moisturises and conditions
Unlike purple shampoos (which dry out your hair) this mask is formulated with lightweight hydrating ingredients such as coconut and birch extracts.
It'll intensely moisturise dry and damaged strands. Helping to restore softness, elasticity, and shine.
It's especially beneficial for bleached or lightened hair, which can become particularly dry and brittle.
3. Enhances shine
By neutralising unwanted tones and deeply conditioning the hair, it'll enhance the overall shine and luminosity of your hair.
Healthy, well-moisturised hair reflects light better, making it appear glossier and more vibrant.
Customer Reviews
Love the idea that this could be a long term hair strategy that doesn’t involve either straightening or messy bun to look half decent. Main hesitation is that I’m not sure the cost of the products will be sustainable - but that may improve if hairwashing does need to be less frequent as this product promises. Definitely going to keep going with the products I have and I do keep being surprised by how my hair responds. I love that my fringe frizz curls now have friends😄
Great products, with amazing results and easy to use! My hair has never looked so curly! I have also bought the purple toning mask and the refresh spray which are also really good.
Will never go back to my old shampoos etc. love Merwave collection. Once you work out what your hair needs you’ll have found your tribe.
I have horrible curly hair. These products make me want to keep the curls and not head for straighteners. I also recently bought the purple toner conditioner/mask to help with toning down the yellow in my latest hair style. Fabulous mask. I haven’t seen anything else quite as conditioning and softening as this one.