For 30 years, I thought it was straight, unmanageable and frizzy.

I was chasing those flawless, sleek locks promoted in glossy magazines and movies. Convinced that anything less was unacceptable.

I fought with my hair. Becoming a slave to straighteners. Throwing it up in a bun whenever it misbehaved.

Then one day, a friend told me that those “weird” kinks, frizz and flicked-out ends were secret signs my hair is wavy.

So began my journey to embrace my natural waves.

But there was a problem…

Most products were made for curly hair. Loaded with heavy butters and oils. Great for curls. Too heavy for waves.

My hair became weighed down. Waves fell flat within hours.

Frustrated, I decided to create a range of lightweight, nourishing products specifically formulated for wavy hair.

Over 100,000 women have since used Merwave’s Wavy Hair Kit to transform their hair into soft, defined waves.

Our mission is simple: to help women break free from society’s idea of perfection and embrace their natural wavy hair.

That effortless, imperfect look. Hair that gives you confidence. Hair unique to you.

Whatever your age. Whatever the occasion.