Wavy Hair.

In 5 Simple Steps.

The new wavy 

hair care kit that'll

awaken your natural waves

''Trying the Merwave products may well have just changed my hair! The products do what they say on the box - they really do unleash your natural wavy hair without using any heat or causing any damage'' - Bryony Aherne

Merwave Wavy Hair Kit


Bye greasy, frizzy mess. Hello healthy waves. This kit will awaken your natural wavy hair after one easy application at home.  

  • Unleashes soft, lush, energised, beach worthy waves
  • Restores damaged hair. Reduces frizz and breakages
  • Easy and quick process (takes 15 minutes at home)

  • 5 products formulated for wavy hair

  • Over 5000 wavy kits sold

  • FREE UK shipping over £30

Wavy kit includes: 1x 250ml Cleanse Shampoo, 1 x 250ml Repair Conditioner, 1 x 250ml Feed Treatment, 1 x 180ml Cast Mousse, 1 x 250ml Protect Gel.

No Harsh Ingredients
Sulphate, silicon and paraben free products. Curly Girl Approved
Vegan Products

Never tested on animals.

Takes 15 Minutes

Quick and easy way to unleash your gorgeous waves

Making wavy hair easy

Last year I decided to embrace my natural wavy hair. I craved hair that makes me feel great. Hair that is unique to me. 

The problem was I could never find the right products or a simple process to achieve the desired result. I spent fortunes on products. Hours on researching complicated, strict techniques. Only to end up with a greasy limp mess.

Friends also openly admitted that their hair was naturally wavy, yet they didn’t know how to awaken it. So they just washed and straightened it. 

Fed up, I decided to create my own products and process. Something that wasn’t complicated. Something that suited my busy lifestyle. 

After months of research and testing, I finally found the perfect combo. Five healthy and affordable products. One simple five-step system. Zero strict rules. 

My aim is for anyone with a natural wave to awaken and embrace their wavy hair. To look and feel great. 

I’m confident the Merwave range will achieve just that. 

Abi Reid – Founder of Merwave

This kit awakens your beach worthy waves

Natural. Healthy. Frizz free. Gorgeous waves.

Image of women with wavy hair
Image of women with wavy hair
Image of women with wavy hair
Image of women with wavy hair

5 products made for wavy hair

Our wavy hair kit includes the only 5 products needed to awaken our natural wavy hair. Full ingredients list at bottom of page. All products are curly girl approved.

#1 - Cleanse Shampoo (250ml)

Your cleanest hair ever. Contains Jojoba oil, avocado extract and quaternary polymers. Vitamin and mineral rich ingredients that deeply cleans, revitalises, soothes and nourishes your hair. Free of harmful ingredients (silicones, sulphates and parabens) which can strip away your natural oils, cause scalp irritation and frizz. 

#2 - Repair Conditioner (250ml)

Packed with hydrating ingredients such as Glycerin and Jojoba oil. Which when blended deeply nourishes and moisturises your hair. This hydration hit detangles your hair before holding onto the vital moisture needed to prevent your hair from frizzing and breaking. Due to these qualities, it can also be used as a hair mask. Leaves your hair feeling smooth and oozing with moisture. 

#3 - Feed Treatment (250ml)

Wavy hair needs to be constantly hydrated. This leave in treatment feeds our hair with an additional moisture hit needed to protect it from damage and frizz, whilst been lightweight enough to not weigh down our waves. Post feed your wavy hair will be luscious, energised, shiny and soft. 

#4 - Cast Foam (180ml)

This was a game changer for me. A lightweight, non-sticky foam that locks our waves into a cast, without weighing them down. Contains quaternary polymer, which enhances the shape and definition of our waves by creating space between the hair strands. 

#5 - Protect Gel (250ml)

Strong hold gels are required to hold our gorgeous waves in place throughout the entire day. This gel is lightweight enough not to weigh our waves down, yet strong enough to maintain a soft hold that will clump your waves together for longer. The gel keeps our hair hydrated by locking in moisture. The result are juicy, bouncy waves without the crunchy, stringy look. 

One easy 15 minute process

This couldn't be easier. One 5-step simple method. Suitable for a busy lifestyle. No strict rules. Just brings out your amazing waves after the first wash.

Watch the 30 second demo below to see it in action.

Wavy hair support

We all experience bad hair days. Our hair is in a funk. It's frizzy and greasy. And we just don't know how to deal with it. 

How nice would it be to have someone to reach out to for advice in situations like this? Your own hair guru on speed dial?

All Merwave customers gain access to our Merwave members group. A friendly, supportive community where you can receive advice and tips on how best to awaken your beautiful wavy hair. 

Merwave is more than a set of products. It's a wavy hair journey we're all on together.

The invitation to this group will be sent to you post purchase. 

Customer Reviews

Based on 353 reviews
Fantastic waves!

Since using Merwave, my hair has so much more volume and bounce. I absolutely love the beachy waves look that the product gives me (using the 5 steps) and I wouldn't be without it now! I have always struggled to keep waves in my hair without it getting frizzy but the tips from Merwave have been brilliant for keeping my hair under control! A fantastic product!

Jenni T.
Great curl definition without the weight

Hair feels fab, well conditioned and shiny without being weighed-down. Really happy and my curls are too!

Krista Robinson
Loving my hair again

Day 3 after wash day! Nearly gave it a wash this morning but glad I didn't, still a bit frizzy but after just two merwave washes so far in a week and a half I'm loving this curly journey 💚

Wonderful hair gel

This is my second purchase of Merwave gel. Provides good hold but leaves my hair soft and shiny. I like the fact that it doesn’t contain any heavy oils or butters which weigh my fine wavy hair down. Top marks all round!

Terri Ewan

Absolutely LOVE these products, I'm loving my waves!

Over 5000 wavy kits sold

Scroll to view their results


All products are Curly Girl Approved.

#1 - Cleanse Shampoo (250ml)

Aqua (Water), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Persea Gratissima (Avocado) Fruit Extract, Hydrolyzed Jojoba Esters, Polyquaternium-10, Polyquaternium-7, Hydrolyzed Wheat Protein, Sodium Cocoyl Isethionate, Disodium EDTA, Propylene Glycol, Phenoxyethanol, Sorbitan Caprylate, Citric Acid, Parfum (Fragrance).

#2 - Repair Conditioner (250ml)

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Propylene Glycol, Persea Gratissima (Avocado) Fruit Extract, Hydrolyzed Jojoba Esters, Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Polyquaternium-7, Panthenol, Citric Acid, Glycerin, Phenoxyethanol, Sorbitan Caprylate, Parfum (Fragrance).

#3 - Feed Treatment (250ml)

Aqua (Water), PVP, Polyquaternium-37, Hydrolyzed Wheat Protein, Panthenol, Benzyl Alcohol, Sodium Benzoate, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, PEG-60 Hydrogenated Castor Oil, Potassium Sorbate, Glycerin, Linalool, Parfum (Fragrance).

#4 - Cast Foam (180ml)

Aqua (Water), VP/VA Copolymer, Cocamidopropyl Betaine, Polyquaternium-16, PEG-35 Castor Oil, Panthenol, Benzophenone-4, Amyl Cinnamal, Citronellol, Phenoxyethanol, Ethylhexylglycerin, Geraniol, Citric Acid, Hexyl Cinnamal, Limonene, Parfum (Fragrance).

#5 - Protect Gel (250ml)

Aqua (Water), Acrylates Copolymer, Acrylates/Palmeth-25 Acrylate Copolymer, PEG-60 Hydrogenated Castor Oil, Panthenol, Benzophenone-4,  Sodium Hydroxide, Disodium EDTA, Propylene Glycol, Mentha Piperita (Peppermint) Leaf Extract, Phenoxyethanol, Benzoic Acid, Piroctone Olamine, Hexyl Cinnamal, Amyl Cinnamal, Citronellol, Limonene, Geraniol, Linalool, CI 42090, CI 19140, Parfum (Fragrance).

Frequently asked questions

If you have any further questions please email me directly: abi@merwave.co.uk

Are the products all curly girl friendly?


Do you offer a trial set?

We don't have any trial sets available. Just full size bottles.

Do I have to stick to this routine completely?

Of course not. This isn't strict, so mix and match as you see fit. EG. You may use steps 1,2,3,4,5,4 for extra hold. 

Can I use styling tools?

Of course heat damages our hair. But if you want to use them then no-one is going to stop you, so go for it!

I don't have a diffuser. Will this system still work?

It sure will. Just use a cotton towel or silk head scarf and let your hair dry naturally.

Are the products vegan?

Yes they are

When can I expect to see results?

If you have natural waves then you will see texture after the first round. Your hair will then become healthier after each subsequent round. This will then awaken your natural waves more. Bear in mind that if your hair is damaged from bleach, it might take longer to repair, so the results may not be as quick.

For more information, read this article: How to Survive The Curly Girl Transition

Can I brush my hair between washes?

Yes. Personally I brush my hair about once a day. Starting from the bottom to detangle.

Are the products high in protein?

Some of our products do contain small traces of protein, but not high quantities

Are the products gluten free?

The shampoo, conditioner and feed treatment contain wheat protein, so they are not gluten free.

Do you ship to the USA and Europe?

Not at the moment. We will do eventually. Just have some hoops to jump through first as they are cosmetic products :)

Is my hair wavy?

Most people don't know they've got wavy hair. They don’t recognise their natural pattern. So they settle for straightening it. Instead of unleashing their natural beach worthy waves. 

If your hair feels impossible to handle it’s time to take a step back and learn about your locks. You’ll probably be very surprised by what you discover.


This article reveals 5 critical signs that you’ve got wavy hair