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''Trying the Merwave products may well have just changed my hair! The products do what they say on the box - they really do unleash your natural wavy hair without using any heat or causing any damage'' - Bryony Aherne


This was a game changer for me. A lightweight, non-sticky foam that locks our waves into a cast, without weighing them down. Contains quaternary polymer, which enhances the shape and definition of our waves by creating space between the hair strands. 

Awakens beach worthy waves

Natural. Healthy. Frizz free. Gorgeous waves.

Image of women with wavy hair
Image of women with wavy hair
Image of women with wavy hair
Image of women with wavy hair

5 products made for wavy hair

Our wavy hair kit includes the only 5 products needed to awaken our natural wavy hair. 5 curly girl friendly products

#1 - Cleanse Shampoo (250ml)

Your cleanest hair ever. Contains Jojoba oil, avocado extract and quaternary polymers. Vitamin and mineral rich ingredients that deeply cleans, revitalises, soothes and nourishes your hair. Free of harmful ingredients (silicones, sulphates and parabens) which can strip away your natural oils, cause scalp irritation and frizz. 

#2 - Repair Conditioner (250ml)

Packed with hydrating ingredients such as Glycerin and Jojoba oil. Which when blended deeply nourishes and moisturises your hair. This hydration hit detangles your hair before holding onto the vital moisture needed to prevent your hair from frizzing and breaking. Due to these qualities, it can also be used as a hair mask. Leaves your hair feeling smooth and oozing with moisture. 

#3 - Feed Treatment (250ml)

Wavy hair needs to be constantly hydrated. This leave in treatment feeds our hair with an additional moisture hit needed to protect it from damage and frizz, whilst been lightweight enough to not weigh down our waves. Post feed your wavy hair will be luscious, energised, shiny and soft. 

#4 - Cast Foam (180ml)

This was a game changer for me. A lightweight, non-sticky foam that locks our waves into a cast, without weighing them down. Contains quaternary polymer, which enhances the shape and definition of our waves by creating space between the hair strands.

#5 - Protect Gel (250ml)

Strong hold gels are required to hold our gorgeous waves in place throughout the entire day. This gel is lightweight enough not to weigh our waves down, yet strong enough to maintain a soft hold that will clump your waves together for longer. The gel keeps our hair hydrated by locking in moisture. The result are juicy, bouncy waves without the crunchy, stringy look. 

Easy 15 minute process

This couldn't be easier. One 5-step simple system. Suitable for a busy lifestyle. Doesn't require hours of research. Doesn't follow strict rules. Just brings out beach worthy waves after the first wash.

Watch the 30 second video below to see it in action.

Takes 15 Minutes

Quick and easy method. Results after one wash. Waves last 4-6 days.

Free Shipping

To UK mainland on all orders over £30. Delivery within 3 working days.


Never tested on animals. Sulphate, silicon and paraben free products.

Customer Reviews

Based on 387 reviews
Jenny N
3rd order!

It takes a while to figure out what amounts of each product to suit YOUR hair, but its so worth it.

Super Easy Soft Curls!

I know everyone says this but I hardly ever review. I'm quite lazy and really rubbish at hair styling so thought I'd give it a go. Watched the videos, followed the instructions and like magic,lovely soft curls appeared! Still tweaking it a bit but happy days!

Kate Donaldson
Release those curls

I thought I had wavy hair although I've always straightened it. Merwave soon proved me wrong I have full on curly hair! Now I'm not sure how I feel about this new natural, wild look but the products certainly unleashed the beast within! The curls clump well together rather than being frizzy and indistinct. If I were to embrace the curls I couldn't ask for more. Whether I will do so remains to be seen - I'm just not yet used to havng soooooo much hair!

Works a treat!

I've always had what I assumed was straight hair and never thought twice but was recommended Merwave and it has worked a treat! I did test before by 'plopping' with my regular shampoo's and obviously it didn't stay wavy but it showed me that I could have wavy hair. So if in doubt, have a go, as these products have transformed my hair and I'm really pleased with the results :)

Rachael L.
Love these products!

I used to experiment with different heat styling to attempt to get that beachy wave look before discovering Merwave, which takes far less time overall and looks more natural (plus without the heat damage). I have been using for a few months now and planning to continue :)

Over 5000 wavy kits sold

Scroll to view their results


All Curly Girl Approved. Vegan friendly. Never tested on animals.

#1 - Cleanse Shampoo (250ml)

Aqua (Water), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Persea Gratissima (Avocado) Fruit Extract, Hydrolyzed Jojoba Esters, Polyquaternium-10, Polyquaternium-7, Hydrolyzed Wheat Protein, Sodium Cocoyl Isethionate, Disodium EDTA, Propylene Glycol, Phenoxyethanol, Sorbitan Caprylate, Citric Acid, Parfum (Fragrance).

#2 - Repair Conditioner (250ml)

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Propylene Glycol, Persea Gratissima (Avocado) Fruit Extract, Hydrolyzed Jojoba Esters, Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Polyquaternium-7, Panthenol, Citric Acid, Glycerin, Phenoxyethanol, Sorbitan Caprylate, Parfum (Fragrance).

#3 - Feed Treatment (250ml)

Aqua (Water), PVP, Polyquaternium-37, Hydrolyzed Wheat Protein, Panthenol, Benzyl Alcohol, Sodium Benzoate, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, PEG-60 Hydrogenated Castor Oil, Potassium Sorbate, Glycerin, Linalool, Parfum (Fragrance).

#4 - Cast Foam (180ml)

Aqua (Water), VP/VA Copolymer, Cocamidopropyl Betaine, Polyquaternium-16, PEG-35 Castor Oil, Panthenol, Benzophenone-4, Amyl Cinnamal, Citronellol, Phenoxyethanol, Ethylhexylglycerin, Geraniol, Citric Acid, Hexyl Cinnamal, Limonene, Parfum (Fragrance).

#5 - Protect Gel (250ml)

Aqua (Water), Acrylates Copolymer, Acrylates/Palmeth-25 Acrylate Copolymer, PEG-60 Hydrogenated Castor Oil, Panthenol, Benzophenone-4, Sodium Hydroxide, Disodium EDTA, Propylene Glycol, Mentha Piperita (Peppermint) Leaf Extract, Phenoxyethanol, Benzoic Acid, Piroctone Olamine, Butylphenyl Methylpropional, Hexyl Cinnamal, Amyl Cinnamal, Citronellol, Limonene, Geraniol, Linalool, CI 42090, CI 19140, Parfum (Fragrance).

Frequently asked questions

If you have any further questions please email me directly:

Are the products all curly girl friendly?


Do I have to stick to this routine completely?

Of course not. This isn't strict, so mix and match as you see fit. EG. You may use steps 1,2,3,4,5,4 for extra hold. 

Can I use styling tools?

Of course heat damages our hair. But if you want to use them then no-one is going to stop you, so go for it!

I don't have a diffuser. Will this system still work?

It sure will. Just use a cotton towel or silk head scarf and let your hair dry naturally.

Are the products vegan?

Yes they are

When can I expect to see results?

If you have natural waves then you will see texture after the first round. Your hair will then become healthier after each subsequent round. This will then awaken your natural waves more. Bear in mind that if your hair is damaged from bleach, it might take longer to repair, so the results may not be as quick.

For more information, read this article: How to Survive The Curly Girl Transition

Can I brush my hair between washes?

Yes. Personally I brush my hair about once a day. Starting from the bottom to detangle.

Are the products high in protein?

Some of our products do contain small traces of protein, but not high quantities

Are the products gluten free?

The shampoo, conditioner and feed treatment contain wheat protein, so they are not gluten free.

Do you ship to the USA and Europe?

Not at the moment. We will do eventually. Just have some hoops to jump through first as they are cosmetic products :)

Is my hair wavy?

Most people don't know they've got wavy hair. They don’t recognise their natural pattern. So they settle for straightening it. Instead of unleashing their natural beach worthy waves. 

If your hair feels impossible to handle it’s time to take a step back and learn about your locks. You’ll probably be very surprised by what you discover.


This article reveals 5 critical signs that you’ve got wavy hair