“I struggled with hair I thought was straight, unmanageable and frizzy until I found out the kinks, frizz and flicked-out ends were secret signs my hair is wavy. But there was a problem…I found the hair category bundled curls and waves together, with most products loaded with heavy butters and oils that were too heavy for my waves.

Merwave was born from a passion to create what I wasn’t able to find anywhere else - lightweight, nourishing products specifically formulated for wavy hair. I wanted to help people break free from society’s idea of perfection and embrace their real hair real texture, and the confidence that comes with it.”