How To Restore Damaged Hair Using A Plex Treatment
We’ve all been there. One week your luscious locks are shiny and soft. The next they’re dull and dry. Split ends are everywhere. Your hair feels stiff and brittle.
By the end of this blog, you’ll discover the 5 ways your hair becomes damaged and how a plex treatment can restore it back to health.
what damages our hair?
95% of our hair is made up of protein bond structures. These hold our hair shafts together, giving it its strength and stability. They keep your hair in the natural shape it was formed.
Yet there are multiple factors that cause these bond structures to be broken down, causing our hair to become weak and thin...
1. Chemical treatments
Colouring, perming, and other chemical treatments can lead to damaged hair. The harsh chemicals used in these processes can strip hair of its natural moisture and proteins, leading to dry, brittle, and weak hair.
2. Heat styling
Regularly using hot styling tools such as hairdryers, curling irons, and flat irons can cause significant damage to your hair. High temperatures break down the hair's protein structure and strip away its natural oils, leaving your locks dry, dull, and susceptible to breakage.
3. Environmental factors
Sun exposure, pollution, and humidity can harm your hair over time. Ultraviolet (UV) rays from the sun can damage the hair's cuticle, while pollution can create free radicals that weaken hair fibres. Humidity can cause frizz and make hair more prone to breakage.
4. Mechanical damage
Rough handling of your hair, such as brushing too hard, pulling on your hair, or wearing tight hairstyles, can cause damage. This may lead to breakage, split ends, and weakened hair strands.
5. Poor hair care routine
Using harsh shampoos, skipping conditioner, or overusing styling products can also damage your hair. These factors can strip your hair of its natural oils and leave it feeling dry and brittle.
Fig 1: Open and damaged hair cuticle
how can we restore our hair?
The only effective long term solution is to restore or replace the internal structure of the hair using a plex treatment.
A plex treatment is a revolutionary solution designed to restore damaged hair by rebuilding the disulfide bonds that give hair its strength and elasticity.
By incorporating plex into your hair care routine, you can restore your hair's health, strength and shine.
Merwave’s new Repair & Restore Plex Treatment is formulated using a patented blend of hydroxypropylgluconamide (and) hydroxypropylammonium gluconate. Two small molecule ingredients designed to strengthen hair from inside the fiber.
This unique solution penetrates deep into your cortex to create new hydrogen and iconic bonds that support the internal keratin structure.
This strengthens the internal hair structure up to 3X that of untreated hair.
Fig 2: Plex restores damaged hair by creating new bonds
3 benefits to using the merwave plex treatment
1. Stronger hair
As the plex treatment rebuilds the hair's bonds, it strengthens the hair from within, making it more resistant to breakages and damage.
2. Reduces hair porosity
By repairing the hair's structure, a plex treatment can help reduce hair porosity. Which means your hair will better retain moisture, leading to softer, shinier, less frizzy waves.
3. Hair is more manageable
By restoring the bonds in your hair, a plex treatment can improve your hair's elasticity, making it less prone to breakage and more resilient to styling. Your hair will become more manageable.
Fig 3: Hair becomes stronger, manageable & healthy
how and when to use this plex treatment
Use plex treatment whenever your hair feels dull and damaged. Or after you’ve been on holiday and subjected it to sun, sea and chlorine. Anytime it needs some TLC!
Simply apply to damp hair. Leave on for 30-60 minutes. Rinse off. Then complete your normal wash day routine.
In addition to using a plex treatment, it’s essential to maintain a healthy hair care routine by following the below core principles:
1. Use silicone, sulphate and paraben free products to prevent your natural oils from being stripped.
2. Use a deep conditioner to keep your hair hydrated.
3. Limit the use of heating tools to avoid damage.
4. Detangle when hair is dripping in conditioner to reduce tension on your strands.
5. Get regular trims to prevent split ends and breakages.
It’s important to note that restoring damaged hair takes time. There is no overnight miracle product. So, you may need a few treatments before you start seeing results.
Click below to discover our brand new plex treatment.
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