AWAKEN YOUR WAVES

From frizzy strands to soft, defined beach waves.

ONE KIT, ENDLESS GOOD HAIR DAYS

No more guesswork with this bespoke box of five must-have products that will awaken your natural texture! 

SHOP WAVY HAIR KIT
  • Born at the beach

    Born at the beach

    Founded on the North East coast by wave expert Abi Reid

  • Real Results

    Real Results

    It’s not just a routine, it’s a lifestyle. Proudly celebrating connection - making waves with over 160,000 and growing!

  • Forever Lightweight

    Forever Lightweight

    Focussed on thoughtfully-sourced ingredients for formulas that never weigh down waves

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Spritizing soon

Anti-frizz. Hydrating. Summer-scented.

TEXT ME WHEN IT DROPS