Why You Should Clarify Your Hair

You thought you had it all figured out. You’ve mastered your wavy hair routine. Your hair looks incredible. Soft and defined. But after a few weeks your waves betray you. It goes limp, lifeless and greasy. Wash day results are disappointing. You’re in a rut. How do you bounce back?

Wavy hair has a knack for collecting everything—styling products, oils, and dirt. This build-up weighs it down, obscuring its vibrancy and bounce.


That’s where clarifying shampoo comes in.


Unlike regular shampoos, it penetrates deep to remove stubborn build-up that other products can't tackle. It unclogs your hair follicles and allows your scalp to breathe.


This deep cleanse is a hard reset, leaving you with a fresh, clean canvas.


But be careful...

Clarifying can strip your hair of its essential moisture, leaving it dry. That’s why replenishing after the process is crucial.


A deep conditioning treatment following clarification helps restore moisture balance, infusing your hair with the hydration it needs to regain elasticity, strength, and softness.


The key to successful clarifying is balance. Use it only when your hair truly needs it—about once a month or when it feels off.


When used correctly, clarifying is a powerful tool for revitalizing your waves. You'll see them come back to life, with your next wash day revealing hair that’s vibrant and full of movement once again.

  • 5 tips from our Leeds Wavy Hair Masterclass

    5 tips from our Leeds Wavy Hair Masterclass

    Ellen Holliday

    Last week, we hosted our second Wavy Hair Masterclass in Leeds. It was an unforgettable evening!Wavy hair specialist Emma Kenyon joined us to share expert advice. It was amazing to...

    5 tips from our Leeds Wavy Hair Masterclass

    by Abi Reid

    Last week, we hosted our second Wavy Hair Masterclass in Leeds. It was an unforgettable evening!Wavy hair specialist Emma Kenyon joined us to share expert advice. It was amazing to...

  • Busting wavy hair myths

    Busting wavy hair myths

    Ellen Holliday

    Wavy hair is stunning but myths can lead to poor care. Let's set the record straight by debunking common myths...

    Busting wavy hair myths

    by Abi Reid

    Wavy hair is stunning but myths can lead to poor care. Let's set the record straight by debunking common myths...

  • Harriet's wavy hair journey

    Harriet's wavy hair journey

    Ellen Holliday

    "My hair was never straight!This frustrated me so much. I always believed hair beauty = straight hair. Therefore I wasn't pretty or beautiful with my waves.

    Harriet's wavy hair journey

    by Abi Reid

    "My hair was never straight!This frustrated me so much. I always believed hair beauty = straight hair. Therefore I wasn't pretty or beautiful with my waves.

1 of 3