Why You Should Clarify Your Hair

Wavy hair has a knack for collecting everything—styling products, oils, and dirt. This build-up weighs it down, obscuring its vibrancy and bounce.


That’s where clarifying shampoo comes in.


Unlike regular shampoos, it penetrates deep to remove stubborn build-up that other products can't tackle. It unclogs your hair follicles and allows your scalp to breathe.


This deep cleanse is a hard reset, leaving you with a fresh, clean canvas.


But be careful...

Clarifying can strip your hair of its essential moisture, leaving it dry. That’s why replenishing after the process is crucial.


A deep conditioning treatment following clarification helps restore moisture balance, infusing your hair with the hydration it needs to regain elasticity, strength, and softness.


The key to successful clarifying is balance. Use it only when your hair truly needs it—about once a month or when it feels off.


When used correctly, clarifying is a powerful tool for revitalizing your waves. You'll see them come back to life, with your next wash day revealing hair that’s vibrant and full of movement once again.