Upside down soaking wet styling

Gravity is working against the usual direction of styling. 

This provides lift at your roots.

Giving your hair a more voluminous look. 

The scrunching motion helps separate and shape your waves. 

Creating more definition and texture.

Upside down styling allows your hair cuticles to lay flat and smooth. 

This helps reduce flyaway frizz. 

There is one critical element to styling wavy hair…

Always apply your product to soaking wet hair. Wet hair is easier to work with.

Your foams and gels are distributed evenly across all hair strands. Resulting in more uniformed, defined waves. 

When your hair begins to dry, the cuticle can lift, causing frizz.

Applying product to wet hair helps seal the cuticle flat. Locking in that vital moisture. Keeping frizz at bay.

The water in your hair also expands your hair shaft, making it appear thicker and fuller. 

The foundation to long lasting waves is upside down styling on soaking wet hair.

Give it a try.