The science behind wet hair styling

Your best waves start in the shower.

Here’s why applying products to soaking wet hair changes everything…

1. Even product spread

Wet hair lets products spread easily from root to tip, helping you get even, defined waves.

2. Locks in moisture

Water hydrates your hair.

Applying products while it’s wet locks that moisture in, leaving your waves soft and shiny.

3. Reduces frizz

Wet hair means smooth cuticles.

This leads to less frizz and smoother, more polished waves.

4. Better wave definition

Wet hair sets your waves, allowing each product to shape your natural pattern for that bouncy, defined look.

So next time you are styling your hair remember to do it on soaking wet hair.

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