You've washed your hair, styled your waves and followed your routine… but something still feels off.
Maybe your waves feel dry and rough. Maybe they're snapping and breaking. Or perhaps they've suddenly gone soft, limp and won't hold their shape.
The problem is that not all unhealthy hair needs the same thing.
Sometimes your waves need moisture. Sometimes they need repair. And sometimes they need protein.
Knowing the difference can completely change how your hair looks and feels.
Our Deep Conditioning Hair Mask is all about hydration.
Packed with ingredients like coconut, behentrimonium chloride and panthenol, it infuses dry strands with moisture, helping waves feel softer, smoother and more manageable.
What does it do?
- Deeply hydrates dry hair
- Improves softness and shine
- Reduces frizz caused by dehydration
- Helps waves feel bouncy and healthy again
- Makes detangling easier
Signs your hair needs moisture
- Hair feels rough or straw-like
- Ends feel dry and brittle
- Waves are fluffy and frizzy
- Hair looks dull or lacks shine
- You've recently been on holiday and exposed your hair to sun, sea or chlorine
What dry hair doesn't need
A lot of people assume dry hair needs protein. But if your waves simply feel thirsty, protein won't solve the problem. They need moisture first.
How often should you use it?
Most people benefit from using the mask:
- Every 1-2 weeks
- After holidays
- Whenever hair feels dry or frizzier than usual
Think of it as a big drink of water for your waves.
Moisture makes hair feel better.
Plex actually repairs it.
Hair is made up of protein bond structures that provide strength, stability and shape. Heat styling, bleaching, colouring and environmental stressors can break those bonds down over time.
That's when hair starts becoming weak, brittle and more prone to breakage.
Our Plex Treatment uses bond-building technology to reconnect damaged fibres from the inside out.
What does it do?
- Helps rebuild broken bonds
- Makes hair stronger and more resilient
- Improves elasticity
- Helps hair retain moisture better
- Reduces breakage and brittleness
- Creates softer, shinier, healthier-looking waves
Signs your hair needs repair
- Hair snaps easily
- You notice lots of breakage
- Hair feels weak and fragile
- Ends are splitting
- You've bleached, coloured or heat-styled your hair frequently
- Your waves no longer bounce back like they used to
How often should you use it?
Because bond repair takes time, consistency is important.
We recommend:
- Every 2 weeks for maintenance
- More regularly, if your hair is heavily damaged
- After colouring, bleaching or holidays involving sun and chlorine
Think of Plex as rehabilitation for damaged waves.
Protein is often the missing piece for wavy hair.
Hair is made up of around 90% protein. Over time, everyday stress, colouring and heat styling can weaken that structure.
When that happens, waves often lose their resilience.
They become soft and floppy, and struggle to hold their shape.
That's where our Protein Leave-in Treatment comes in.
Powered by hydrolysed wheat protein, it helps restore strength, elasticity and structure without weighing waves down.
What does it do?
- Strengthens weakened strands
- Improves elasticity
- Adds body and structure
- Helps waves feel more resilient
- Reduces breakage over time
- Supports definition and bounce
Signs your hair needs protein
- Your waves feel overly soft
- Hair stretches excessively when wet
- Waves won't hold their shape
- Hair feels weak or lifeless
- Your routine isn't giving you the same definition
- Hair feels "mushy" rather than soft
How often should you use it?
Protein is a targeted treatment rather than an every-wash product.
Use it:
- Whenever your hair feels weak or limp
- After periods of heavy moisturising
- Following colouring or heat damage
- Whenever your waves need extra structure and bounce
Think of protein as giving your waves their backbone back.
Absolutely.
We wish it were simple, but your hair rarely fits neatly into one box.
For example:
- After a beach holiday, your hair may be dry and damaged. You could use a Plex Treatment first and follow with a Deep Conditioning Mask later in the week.
- If you've been heavily moisturising your hair and your waves suddenly won't hold shape, introducing Protein Leave-in Treatment may bring back bounce and definition.
Once you understand the signs and listen to what your hair is trying to tell you, it’s a lot easier to give your waves what they need.
It’s not the most expensive one, or the one everyone else is using…
It’s the treatment your hair actually needs.
Once you understand the signs, and treat your hair accordingly, you’ll be rewarded with softer, healthier and more defined waves.
