“I used to wash my hair every day”

Jo’s hair was never simple.

From a young age, it had volume, texture, and a life of its own.

“When I was really young, it was just a bit of a wide ball of fluff.”

There were curls underneath, but as she got older, and especially after years of bleaching, the top became straighter, more damaged, and harder to manage.

Jo would often find a haircut she liked, usually something sleek and straight, and try to recreate it.

But it never quite worked.

“I’d spend my time straightening it to try to get it to look like someone else’s haircut… but it would never look the same.”

The more she tried to force it into that shape, the more obvious it became that her hair didn’t behave the same way.

Frizz was always part of the picture

Rain? Frizz.

Humidity? Frizz.

Stress, hormones, weather? More frizz.

“What was the most frustrating thing about your hair back then?”... “Everything!”

She tried everything she could find, smoothing products, anti-frizz formulas, and even curly hair products.

But nothing quite worked.

The curly products were too heavy. They created shape, but left her hair feeling sticky, clumpy, and weighed down, especially because her texture wasn’t consistent from root to end.

“I tried more curly hair products, but I think it’s curly underneath, and the top isn’t. So I found they were a bit heavier. They would give the curl, but my hair just felt heavy and sticky and clumpy. I just couldn’t manage it.”

Eventually, it became easier to stop trying.

“I’d just put it up. It was just easier.”

On holiday, where the weather made everything more obvious, it was the same story.

“I’d leave it to dry, and it would have something to it, but I thought it was just kinky.”

Looking back, the signs were there all along.

Her hair wouldn’t hold a straight style. It reacted instantly to the weather. It had texture, just maybe not the kind she understood.

Like so many people, Jo had only ever been shown two options: straight or curly.

Her hair sat in the middle. So she assumed it was the problem.

When Jo saw the Merwave products.

“I’d seen the products, and I thought, I wonder if that’s what I need to be using. If it were curly, the curly products would have worked.”

“But yeah, it was a journey with the Merwave products, but they just seemed to work. They lasted.”

Jo’s first time using Merwave

“It was just easy to use. You’re guided to it, so straight away it just had a different feel. Then the more I used it, the less I needed to use it.”

“I used to wash my hair every day, but then I realised it can look a lot better the longer you leave it. The Refresh Spray works really well, so all I do is wet it, give it a zhuzh, and then you’re good to go.”

So how does it feel to embrace your waves?

“Lovely. It’s really odd as I’ve always been used to feeling like my hair’s a bombsite, but people always comment on it and how nice it is now.”

“My hairdresser is really good too; she listens to what I want and understands my hair, and then I can manage it a lot better. It would have saved a lot of effort and time to embrace it earlier!”

Before: Mess

Now: Manageable!

Jo’s advice to you…

“Try Merwave and just give it a shot. They’re easy to use, they’re good products, and they smell great.”

Sign 1: Hair's wavy when wet, but dries straight

Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.

Sign 2: Heat styling never lasts

You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.

Sign 3: Your ‘frizz’ feels uncontrollable

Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.

Sign 4: Your hair never looks ‘finished’

You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.

Sign 5: Your ends puff or flick out

Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.

Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.

The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.

Over 160,000 women have already made the switch.