Heat Styling and Wavy Hair - A Risky Relationship?
Straighteners, curling wands and blow dryers. We've all used them to style our hair.
Yet few realise that prolonged exposure to high temperatures can cause varies types of damage.
Below we reveal 4 key ways heat can negatively affect your hair's health.
You'll then discover how one product can help to restore your damaged hairs health, shine and strength.
how does heat damage your hair?
1. Heat styling can strip the hair of its natural oils
These oils are crucial for keeping hair moisturised and healthy. Without them, hair becomes brittle and more prone to breakage.
Wavy hair, in particular, tends to be drier than straight hair, making it more susceptible to this issue.
2. Excessive heat can weaken the hair shaft
The high temperatures break down the keratin proteins in hair, which are essential for its strength and elasticity.
This weakening leads to split ends and a frizzy appearance, detracting from the natural beauty of wavy hair.
3. Heat-induced damage can escalate hair porosity
Making it difficult for your hair to retain moisture. Increased porosity leads to further dryness and frizz, creating a cycle of damage and styling that becomes hard to break.
4. Cumulative effect of heat styling can result in an overall dull appearance
The heat not only damages the hair's structure but also affects its ability to reflect light, leading to a lack of luster and shine.
Fig 1: Open and damaged hair cuticle
how can we restore our hair?
The only effective long term solution is to restore or replace the internal structure of the hair using a plex treatment.
A plex treatment is a revolutionary solution designed to restore damaged hair by rebuilding the disulfide bonds that give hair its strength and elasticity.
By incorporating plex into your hair care routine, you can restore your hair's health, strength and shine.
Merwave’s new Repair & Restore Plex Treatment is formulated using a patented blend of hydroxypropylgluconamide (and) hydroxypropylammonium gluconate. Two small molecule ingredients designed to strengthen hair from inside the fiber.
This unique solution penetrates deep into your cortex to create new hydrogen and iconic bonds that support the internal keratin structure.
This strengthens the internal hair structure up to 3X that of untreated hair.
Fig 2: Plex restores damaged hair by creating new bonds
3 benefits to using the merwave plex treatment
1. Stronger hair
As the plex treatment rebuilds the hair's bonds, it strengthens the hair from within, making it more resistant to breakages and damage.
2. Reduces hair porosity
By repairing the hair's structure, a plex treatment can help reduce hair porosity. Which means your hair will better retain moisture, leading to softer, shinier, less frizzy waves.
3. Hair is more manageable
By restoring the bonds in your hair, a plex treatment can improve your hair's elasticity, making it less prone to breakage and more resilient to styling. Your hair will become more manageable.
Fig 3: Hair becomes stronger, manageable & healthy
how and when to use this plex treatment
Use plex treatment whenever your hair feels dull and damaged. Or after you’ve been on holiday and subjected it to sun, sea and chlorine. Anytime it needs some TLC!
Simply apply to damp hair. Leave on for 30-60 minutes. Rinse off. Then complete your normal wash day routine.
In addition to using a plex treatment, it’s essential to maintain a healthy hair care routine by following the below core principles:
1. Use silicone, sulphate and paraben free products to prevent your natural oils from being stripped.
2. Use a deep conditioner to keep your hair hydrated.
3. Limit the use of heating tools to avoid damage.
4. Detangle when hair is dripping in conditioner to reduce tension on your strands.
5. Get regular trims to prevent split ends and breakages.
It’s important to note that restoring damaged hair takes time. There is no overnight miracle product. So, you may need a few treatments before you start seeing results.
Click below to discover our plex treatment.
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