For most of her life, Chica believed she had straight hair. Not perfectly straight, but straight enough to treat it that way.
There was always a slight kink. But nothing she thought twice about…
Her routine was simple.
Straighten it. Smooth it. Try to keep it neat.
With thick hair, that wasn’t quick.
Layer by layer, it took time.
“It would probably take 15–20 minutes.”
And even then, it didn’t always feel worth it. There were still bad hair days. Still moments where it didn’t sit right.
Looking back, the signs were always there.
If it rained, her hair would change.
If it was humid, it would puff.
If she left it alone, it would form shape.
But like so many women, she assumed it was just that thing we all hate... Frizz.
Holiday hair that told a different story
On holiday, everything was different.
“It was really wavy whilst I was there. I presumed it was because of the climate, and I loved my holiday hair, but I couldn’t really replicate it when I came back.”
So, she went back to straightening.
Did you try to embrace your waves when you got back?
“Yeh, it didn’t go too good. I was trying curly products to be fair because my daughter has curly hair and so I was taking advice from her. It worked to an extent, but not properly.”
“The products just didn’t stay. It didn’t do what I thought it would, so I gave up.”
“The waves were there immediately, but the main thing is they were still there the next day. With a little bit of a refresh spray. And that’s the bit I’ve found best.”
“Day one is good, but day two and three are good too. I’m not washing my hair as often. So there’s been a double bonus there.I probably wash it every third or fourth day now.”
“It’s much easier in the morning to scrunch it and leave it. It’s fabulous. It’s cut my morning routine in half!”
Better for your waves, and it saves you more time in the morning!
Before: Unpredictable
Now: Fabulous
Chica's advice to you…
“Give it a go, you’ve got nothing to lose.”
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
