4 reasons why your hair must be wet when applying styling products

Applying your styling products to soaking wet hair is a game changer if you desire frizz-free, defined waves. 

Here's why...

1. Even Product Spread

Wet hair lets products spread easily from root to tip, helping you get even, defined waves.

2. Locks in Moisture

Water hydrates your hair, and applying products while it’s wet locks that moisture in, leaving your waves soft and shiny.

3. Reduces Frizz

Wet hair means smooth cuticles, which leads to less frizz and smoother, more polished waves.

4. Better Wave Definition

Wet hair sets your waves, allowing each product to shape your natural pattern for that bouncy, defined look.

So next time you are styling your hair remember to do it on soaking wet hair.

  • Causes of Frizz in Wavy Hair (and How to Tame It)

    Causes of Frizz in Wavy Hair (and How to Tame It)

    Anna-Jo Charles

    Frizz. The ultimate mood killer. You spend time styling your waves, only for them to puff, fuzz, and lose all shape the moment you step outside. But here’s the truth,...

    Causes of Frizz in Wavy Hair (and How to Tame It)

    by Abi Reid

    Frizz. The ultimate mood killer. You spend time styling your waves, only for them to puff, fuzz, and lose all shape the moment you step outside. But here’s the truth,...

  • How I Finally Embraced My Waves

    How I Finally Embraced My Waves

    Anna-Jo Charles

    For years, I thought my hair was just… awkward. Not straight. Not curly. Just frizzy, messy, and impossible to manage. I’d straighten it, tie it back, or smother it in heavy...

    How I Finally Embraced My Waves

    by Abi Reid

    For years, I thought my hair was just… awkward. Not straight. Not curly. Just frizzy, messy, and impossible to manage. I’d straighten it, tie it back, or smother it in heavy...

  • Wavy Hair Isn’t Curly

    Wavy Hair Isn’t Curly

    Anna-Jo Charles

    Why understanding the difference changes everything for your hair There’s a big misconception in the hair world, that wavy hair and curly hair are basically the same thing. They’re not....

    Wavy Hair Isn’t Curly

    by Abi Reid

    Why understanding the difference changes everything for your hair There’s a big misconception in the hair world, that wavy hair and curly hair are basically the same thing. They’re not....

1 of 3