For most of her life, Claire thought she had one option: straighten.
Because growing up, that’s what everyone did.
“I always thought it was curly. I was always told it was curly. Then I got to be a teenager and hated my hair. So I straightened it several times a day just to keep it straight.”
That meant years of heat, and even straightening three times a day…
20 years of fighting
Claire didn’t just straighten her hair occasionally.
“I'd straighten my hair, and within a few hours, it needed straightening again. So I was doing it three or four times a day.”
So she’d go back in. Again. And again.
“It was just killing my hair.”
What she didn’t realise at the time was that her hair wasn’t “misbehaving”. It was just trying to be itself.
She’d spent 20 to 25 years trying to keep it straight… Even her children didn’t know she had wavy hair!
During lockdown (like so many of us), Claire decided to try something different.
“I thought, do you know what, I’m going to embrace what I’ve got.”
So she turned to curly hair products.
“I used everything that I saw on social media, basically. Everything in the supermarket, everything on social media. It was just too heavy for my hair. It was just dragging my hair down. It made it greasy. It was just flat.”
It didn’t feel right.
Claire always knew her hair wasn’t quite one thing or the other.
“I knew there was something going on. It wasn’t straight, it wasn’t curly… it was a mixture.”
But it wasn’t until she changed hairdressers that everything clicked.
“She said to me, ‘You haven’t got curly hair. You’ve got wavy hair.’”
That was the moment it all made complete sense.
“It’s nice, it’s big, it’s me”
Once Claire started treating her hair as wavy, not straight, not curly, everything changed.
“The first time I used the Merwave Wavy Hair Kit, I washed my hair, I used all the products and went through the routine. And I loved my results. It gave me the wave straight away.”
For the first time, her hair matched how she wanted to feel.
After years of constant straightening, Claire expected the routine to be complicated. But it wasn’t.
“I use the full routine, shampoo, conditioner, protein, foam, gel, and that’s it,” she says. “It’s a quick half-hour process. Bish bash bosh.”
Now, she washes her hair just once a week.
“It actually lasts. That’s the difference.”
Before: Flat
Now: Bouncy
Claire’s advice to you…
If you’ve spent years thinking your hair is just frizzy, difficult, or “bad”, Claire’s message is simple:
“Embrace your hair. Go to someone who understands it, and they’ll help you understand it too.”
The problem isn’t your hair. It’s understanding your hair.
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
