For most of her life, Ann believed she had straight hair. Or at least, that’s how she’d been wearing it.
“I always thought it was straight,” she says. “Well… apart from the 80s, when everyone had perms. I loved that big hair.”
But like most trends, that phase passed. And straight hair became the goal again.
Years of straightening (and fighting frizz)
When straighteners came along, Ann embraced them fully.
“I used GHDs every single day,” she says. “For at least 20 years.”
But the results never quite held.
“I’d do it in the morning, but by the evening I’d have to do it again. The frizz would come back, especially on top.”
And when the weather turned?
“If it was a wet day, it was a nightmare.”
Keeping her hair looking “right” became a constant effort.
“I had to use hairspray to keep the frizz down. I wouldn’t dream of using hairspray now!”
Looking back, the clues were obvious.
“The fact I had to straighten it twice a day should have told me something,” she laughs.
Even during menopause, when her hair changed again, the texture started to shift.
“A lot of it fell out and became quite thin, but when it grew back, it was very wavy and curly.”
But still, she kept straightening it.
A holiday was the lightbulb moment for Ann.
“I was away about 18 months ago, and I was just sick of using the hotel hairdryer,” she says. “They’re always red hot, and I felt like it was making my hair frizzy.”
So she stopped.
“I just let it dry naturally… and noticed the ends were quite wavy.”
That realisation turned into a whole wavy hair journey.
“I’d seen things about beach hair online, so I bought a few bits locally and tried it for the rest of the holiday.”
And when she got home?
“That’s when I found Merwave.”
"I was delighted"
How did she feel about realising her hair was secretly wavy?
“I was thrilled,” she says. “I’ve always loved volume. I used to admire people with naturally curly hair.”
For the first time, her hair had the movement and body she’d always wanted.
“I just needed to find the right routine to make the best of it.”
The first time Ann used Merwave, she followed the routine step by step.
“I noticed a difference straight away in the condition of my hair. It was really shiny.”
But the real shift came over time.
“I realised I didn’t need to wash my hair every day like I had been. So I started refreshing it just with the gel and a bit of water”
Then came the turning point.
“Then the wave cream came out, and I tried it… As soon as I used that, I thought, ‘Wow, it was great’, and that was a turning point when it all really clicked into place.”
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... You see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
