"Who knew I had waves??"
After years of using GHDs to straighten, I realised my hair had a wave after a holiday — my husband said it looked great with beach waves. I googled wave cream, came across Merwave, and never looked back.
How To Get Soft,
Beach Waves In 4 Simple Steps
Without the frizz, crunch or greasy feeling
Want to know exactly how we achieved these waves?
The good news is that it isn't about having naturally perfect hair.
It's about using the right routine.
Below are the four simple steps we use to create soft, defined beach waves that last, without heavy products or complicated styling techniques.
01
Apply Products To Soaking Wet Hair
One of the biggest mistakes women make is waiting until their hair is towel dried before applying their styling products.
Instead, apply them whilst your hair is still soaking wet.
The extra water helps distribute each product evenly through every strand whilst locking in moisture and encouraging your natural wave pattern to form as your hair dries.
The result? More definition, less frizz and soft, beach waves that last longer.
02
Lightweight Products Create Better Waves
The secret to better waves isn't using more product.
It's using products that won't weigh your hair down.
Heavy creams and oils can leave fine and medium wavy hair looking flat, limp and greasy before the day has even begun.
Lightweight formulas, on the other hand, help encourage your natural wave pattern whilst maintaining movement, bounce and volume.
03
Diffuse For More Definition
Air drying can produce beautiful waves.
But if you want more volume, better definition and longer-lasting results, a diffuser can be a game changer.
Using a diffuser on a low heat and low speed helps set your natural wave pattern as it dries, whilst creating lift at the roots and reducing frizz.
It takes just a few extra minutes but can completely transform the finished result.
04
Foam Is A Wavy Girl's Best Friend
If there's one product that transforms wavy hair, it's foam.
Unlike heavy creams, lightweight foam spreads easily through your hair without weighing it down.
It helps encourage your natural wave pattern, adds definition and creates long-lasting volume, whilst still leaving your hair soft to the touch.
By now, you've seen that creating soft, defined waves isn't about using more products
It's about using the right routine.
That's why we created the Merwave Wavy Hair Kit.
A lightweight routine designed specifically for waves.
So you can stop fighting your natural texture and start working with it.
Loved by 180,000+ Happy CustomersThe routine designed for waves, not curls
The Merwave Wavy Hair Kit is a complete routine designed specifically for waves.
Lightweight moisture. Soft definition. Flexible hold.
Everything your waves need. Nothing they don't.
Discover the Kit!
- Free UK shipping included
- Around a 90-day supply
- Delivered in 2–3 business days
180,000 women
stopped fighting their hair
and fell in love
Frequently Asked
Questions about the
Wavy Hair Starter Kit
How is this different from the curl products I've already tried?
Curl products are formulated for tight, defined curls and are usually heavy. The Merwave kit is built for waves — lightweight, water-based formulas that hydrate and define without flattening your wave pattern.
I've never heard of Merwave.
Stocked in Boots. Loved by 180,000+ customers. We've spent the last 5 years developing products designed specifically for wavy hair
What if my hair is too fine, too thick, or a bit damaged?
The routine is lightweight enough for fine hair and flexible enough for thick or damaged hair — just adjust how much you use to suit your texture.
Will it actually work on my hair?
Most women see softer, more defined waves within the first few washes. And if you don't love it, you're covered by our guarantee.
Won't five products weigh my hair down like the heavy stuff did?
No — each product is lightweight and water-based, designed to layer without buildup. A little goes a long way.
Is it really worth it?
The kit lasts around 90 days and replaces multiple products. Most customers find it pays for itself while finally giving them waves they love.